Whether you are a major brand that earns multiple millions in revenue every quarter, or a mid-size business with precise revenue targets, careful selection of your packaging printing materials for retail sales can be the major factor into your ability to be profitable.

Companies report annual increases in sales by more than 40 percent by simply changing the product packaging type alone, and one of the most common box types brands experiment with in product packaging changes is the rigid box.

What is a Rigid Box?

Also known as a setup box, the rigid box is a packaging type manufactured and engineered in three-dimensional form ready to be filled with product. People often mistake folding cartons for rigid boxes, but what makes the rigid box distinct is that it doesn’t collapse the way a folding carton does. Instead, the chipboard is roughly four times thicker, and unlike the folding carton, print is not as commonly applied to the board itself. Instead, print on a rigid box is applied to a wrap that’s generally composed of high-quality paper, fabric or leather before it is adhered to the rigid gift box. If you are a brand searching for the best rigid box company, make sure they offer creative solutions in terms of wrapping with solid packaging construction.

Why Brands Love the Rigid Box

Retailers love rigid box packaging because it provides upscale details at an affordable cost while providing a better representative canvas for merchandise. Most companies get hit with high packaging costs due to pricey dies and large, sensitive machinery. But rigid boxes are made without these and therefore there is more leeway to design and customize packages to better reflect the product.

The rigid box is also favored by brands because it allows for a cost-effective and easy incorporation of unique finishes and features like embossing, hinges, windows, lids, domes, compartments and platforms. In order to entice shoppers who scan hundreds of products on the shelf, well-designed rigid box solutions can help consumers gauge a sense of high-quality that converts to an increase in sales.  

Rigid Boxes Add Perceived Value

We already briefly touched on this point, but let’s go into a bit more detail here. In 2017 a test-group of consumers were asked to shop the aisles while elements of their purchasing decision were recorded and studied. The exact same products were packaged in two different retail boxes: one was a rigid box with an embossed wrap and dome lid, while the other was a standard plastic and cardboard package. Even though the products were identical, buyers paid $1.25 more for the product in the rigid box, and the rigid box encased items outsold their competitors by an average of 62 percent.

Due to affordability, high-quality and the room for unique aesthetic touches, brands are able to increase sales on a year-over-year basis so long as they partner with an outstanding product packaging company that engineers rigid gift boxes to compliment retail goods.