Border challenges and opportunities

The governments of Tijuana and San Diego, together with the Private Initiative on both sides of the border, are looking to boost infrastructure projects this year to detonate the economy of Mexico and the United States.

The Secretary of the Interior indicated that the border is a bridge for trade and the crossing of people, it is a prosperous region with enormous potential. Reported that around 1 million people, 437,000 vehicles and 1,000 million dollars in merchandise cross between the two countries. Many people travel to Tijuana for consultations with dentists for  Dental implants in Mexico or to perform  bariatric surgical procedure in Tijuana Mexico and the crossing of people from Mexico to the United States for shopping and tourism is even greater.

In the case of Tijuana, it is recognized that there are many areas in which it is possible to work, and common topics to be analyzed such as the case of the great hydraulic depression, where the capacity to bring water to communities must be promoted.

A notable effort is being made to desalinate what is part of San Diego, the same as the sanitation of Río Tijuana and to allow it to be an environmentally friendly zone.

For his part, the mayor of Tijuana said that the mission is organized by the San Diego Chamber of Commerce in order to explain to Mexican federal authorities the strength that the relationship of the CALI-BAJA region represents for the economy of the two countries. , confirmed by the states of California and Baja California, that altogether add an annual value of production of 250,000 million dollars.

Currently, he said, there are 135,000 crossings through the two checkpoints, and the streets of the city of Tijuana no longer have the capacity to control traffic, especially during peak hours, so the region needs the new Otay II port to cover the needs that the area demands.

Promotions that will help your company grow

Everybody likes promotions, everyone wants to save thats why many people look for  affordable dentist in Tijuana. But maybe when it is our company that has to offer discounts, the stingy side can dominate us and think that offering discounts will only make us lose money but it’s a good way for companies to make themselves known and clear inventories. Many choose to give a discount after a certain amount of purchase, to guarantee more profits, others give you something or leave it at 50% when you buy something else. Actually, there are several types of promotions that you can use, we will present some and you choose the one that best suits you.

Have more payment methods
Not everything is about promotions, many people prefer to pay by card than cash, and if they do not find this method of payment in your store, they will go to another. A lot of SMEs only accept cash payments and that puts them at a great disadvantage.

Offer months without interest
Since you have a bank terminal, one of the promotions that must not be missed are the months without interest, since this type of promotions are very sought after by the clients because they are given the ease of payment and if this is combined with a discount it will be So attractive to your customers that they will not want to miss the opportunity to buy.
It is important to properly program the terminal to avoid unwanted charges and provide excellent customer service.

Make digital marketing strategies
Advertising on the promotions that you will have will increase the sales even more, especially if you have an agency that has well positioned your website as KatRank SEO. It can even encourage you to make online sales, so you grow your market since you have no geographical or time limitations, or the convenience of buying from wherever you are in the comfort of home. Part of the digital strategy should be based on content for social networks and thereby attract more and new customers.